Sesame Street

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Big Bird: Never refer to me as an item. I'm a bird.

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Answer: It is absolutely true. This is from Wikipedia: "The children's television show Sesame Street...was the first show of its kind that utilized a detailed and comprehensive educational curriculum, with specific educational goals, in its content. Its goals were garnered from in-house formative research and independent summative evaluations, and its first curriculum was created in a series of five seminars in 1968."

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That is how they created the show. By talking to researchers on child development.

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