Frank Hackett: Mr. Jensen is unhappy with Howard Beale and wants him discontinued.
Diana Christensen: He may be unhappy, but he isn't stupid enough to withdraw the number one show on television out of pique.
Frank Hackett: Two billion dollars is not pique! That's the Wrath of God! And the Wrath of God wants Howard Beale fired.
Howard Beale: You're beginning to believe the illusions we're spinning here, you're beginning to believe that the tube is reality and your own lives are unreal. You do. Why, whatever the tube tells you: you dress like the tube, you eat like the tube, you raise your children like the tube, you even think like the tube. This is mass madness, you maniacs. In God's name, you people are the real thing, WE are the illusion.
Nelson Chaney: The affiliates won't carry it.
Frank Hackett: The affiliates will kiss your ass if you can hand them a hit show.
Laureen Hobbs: He's plague, he's smallpox, he's typhoid. I don't want to follow his goddamn show. I want out of that 8 o'clock spot. I've got enough troubles without Howard Beale as a lead-in. You guys scheduled me up against "Tony Orlando and Dawn," NBC's got "Little House on the Prairie," ABC's got "The Bionic Woman." You've gotta do something. You've gotta do something about Howard Beale. Get him off the air. Get him off. Do something. DO anything.